Packaging refers to the process of designing the product’s package such as container, wrapper, etc.
Functions of Packaging :
- Product Identification
The package of a product helps the customer to easily identify the product in the market, e.g. Red Label tea in a red colour packing, Taj Mahal tea in blue box pack, etc. - Product Protection
The package of a product protects it from spoilage, breakage, pilferage, leakage, damage, etc. e.g. oil in plastic bottles. - Facilitating use of the Product
The package of a product helps the consumer to open, handle and use the product more conveniently, e.g. toothpaste tubes, handwash soap dispenser, etc. - Product Promotion
An attractive package attracts the attention of people and at the same time, provides detailed information about the product, e.g. ferrero rocher chocolates.