“The consumer movement arose out of dissatisfaction of the consumers”. Justify the statement with arguments.
The Consumer movement arose out of dissatisfaction of the consumers”:
- As many unfair practices were being indulged in by the sellers.
- There was no legal system available to the consumers to protect them from exploitation in the market place.
- In India, the consumer movement as a “Social Force” originated with the necessity of protecting and promoting the interest of consumers against unethical and unfair trade practices.
- Rampant Food shortage, hoardings black marketing, adulteration of food and edible oil gave birth to the consumer movement in an organized form in the 1960’s.