“Spencers”, “Big Apple” and “Big Bazar” are examples of departmental stores. A departmental store is a large retail outlet offering a wide variety of products, classified into well-defined departments under one roof. The main aim of this store is to satisfy all the needs of the customers.
Merits:
- Convenience in buying : Departmental stores, provide great convenience to customers by offten large variety of products of their requirements at one place.
- Attract large number of customers: Being centrally located, these stores are able to attract a large number of customers.