Mr Raju wants to buy a LCD for his family

CBSE Class 12 CBSE Class 12 Business Studies
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1

Mr Raju wants to buy a LCD for his family. When he visited Anand Electronics to make the purchase, he got confused. Which promotional tool brought him to the shop and which promotional tool is required now. Also, write four points of importance of the latter tool.

2

At first, his decision to buy an LCD was influenced by Advertising. Later, his decision was influenced by Personal selling.
Importance of personal selling ;

  1. Flexibility
    The salesman can adjust/change his message according to the needs of the customers.
  2. Direct feedback
    Since, there is a direct face-to-face contact between the buyer and seller, it provides immediate feedback to the salesman.
  3. Minimum wastage
    There is minimum wastage of efforts as the company decides the target customer before making any contact with them.