Itinerant traders have been an integral part of internal trade in India. Analyse the reasons for their survival in spite of competition from large- scale retailers

Reasons for their survival in spite of competiton from large-scale retailers are the following:

  1. They deal in low prices.
  2. They deal in a variety of products.
  3. They supply the goods at the doorstep of the customer.
  4. They operate near public places such as railway stations, cinema halls, bus stands, temples, etc.