It would be written up in all the papers, instead of only in the sporting ones

It would be written up in all the papers, instead of only in the sporting ones. As likely as not, there would be a piece about it in the Mail, with a photograph of me.
(a) Who is the speaker?
(b) What would be written in the papers?
© What does ‘the sporting ones’ mean?

(a) Mr Bill Bramble is the speaker.
(b) The boxing match that was supposed to take place between Bill Bramble and Jimmy Murphy would be written about in the papers.
© ‘The sporting ones’ means the newspapers that specifically have a ‘sports’ section.