In which three ways the British and Indian manufacturers and traders advertise their goods?
THE Manchester industrialists started selling clothes in India.
- They put labels on cloth bundles to make the place of manufacturing and the name of company familiar to the buyers.
- When buyers saw “Made in Manchester” written in bold on the labels, they felt confident to buy this.
- Labels did not carry texts or words. They carried images and were beautifully illustrated with Indian Gods and Goddesses intended to make the manufacture from a foreign land appear similar to Indians.
- Manufactures use printed calendar to merchandise their goods and advertise product.
- When Indian manufacturers advertised, the nationalist message was clear and loud. “If you care for the nation, then buy only Indian products”. Advertisement became vehicle for nationalist message of Swadeshi.