If you are interested in issuing preference shares,

If you are interested in issuing preference shares, then to convince others what prominent
features will you reveal for the same?

Preference shares are those which carry a preference both regarding dividend and the return of the capital.
Following features will be revealed
(i) Offer fixed rate of dividend.
(ii) Preferential payment of dividend.
(iii) Preferential right in redemption of capital in ease of winding up of a company.
(iv) Investors who want steady income without undertaking of risk can prefer these shares.