Identify and explain the promotional tool of marketing mix

Identify and explain the promotional tool of marketing mix, which plays a persuasive, service and informational role thereby link a business firm to its customers. Also explain by giving any four reasons how this tool helps in increasing the sales of businessmen?

The tool of marketing mix is personal selling.
Personal selling refers to the oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales.
Importance of personal selling :

  1. Flexibility
    The salesman can adjust/change his message according to the needs of the customers.
  2. Direct feedback
    Since, there is a direct face-to-face contact between the buyer and seller, it provides immediate feedback to the salesman.
    Minimum wastage
    There is minimum wastage of efforts as the company decides the target customer before making any contact with them.