How do political parties shape the public opinion?

How do political parties shape the public opinion? Explain with examples.

Political parties shape public opinion by the following:

  • They rise and highlight issues.
  • Parties have lakhs of members and activists spread all over the country.
  • Many of the pressure groups are the extensions of political parties among different sections of society.
  • Parties sometimes also launch movements for the resolution of problems faced by people.
  • Often options in the society crystallise on the lines parties take.