How did the printers manage to attract the people, largely illiterate towards printed books?
Till the twentieth century low literacy in European countries:
- To attract the illiterate common people towards printed books, publishers realised the wider reach of printed work whereby even those who could not read, certainly enjoy listening the books being read out.
- So printers began publishing popular ballads and folk tales. Such books would be profusely illustrated with pictures.
- These were also sung and recited at gatherings in villages and in taverns in towns.