- Market standing : The position of an enterprise in relation to its competitors with reference to reputation, profitability, solvency, etc. is referred to as market standing. A firm must aim at having a strong market position by providing quality products at reasonable prices so that the consumers can be satisfied.
2.Managers’ performance and development : Management is required in every sphere of life. Business enterprises too require management. To manage a business enterprise, managers are required for operating and coordinating business activities. Thus, organisations must aim at improving managers’ performance by implementing various programmes for enhancing their skills further and hence motivating them to perform better.