Explain the importance of ‘Radio’ and ‘Television’ as an effective means of mass communication in India.
India is a large country with people speaking different languages and dialects. Radio and Television bind people together.
- Radio and Television play very important role in giving entertainment and massages to the people.
- Radio broadcasts a variety of programmes from entertainment, educational to sports for people of different age groups.
- Radio helps in creating awarness among the people about the various programmes and policies of the government.
- Television telecasts a variety of entertainment, educational and informative programmes.
- Television gives a visual report of the world happenings, live telecast of sports, literacy programmes and Lok Sabha, Raj Sabha Sessions.