Explain the importance of ‘Radio’ and ‘Television’ as an effective means of mass communication in India.
Explain the importance of ‘Radio’ and ‘Television’ as an effective means of mass communication in India
India is a large country with people speaking different languages and dialects. Radio and Television bind people together.
- Radio and Television play very important role in giving entertainment and massages to the people.
- Radio broadcasts a variety of programmes from entertainment, educational to sports for people of different age groups.
- Radio helps in creating awarness among the people about the various programmes and policies of the government.
- Television telecasts a variety of entertainment, educational and informative programmes.
- Television gives a visual report of the world happenings, live telecast of sports, literacy programmes and Lok Sabha, Raj Sabha Sessions.