Explain any five ways by which new markets and consumers were created in India by British manufacturers.
Explain any five ways by which new markets and consumers were created in India by British manufacturers
- When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles, to make the place of manufacture and the name of the company familiar to buyer.
- When buyers saw ‘Made in Manchester’ written in bold on the label, they felt confident to buy the cloth.
- But labels did not carry words and text. 'They carried images and were beautifully illustrated with images of Indian Gods and Goddesses. The printed images of Krishna and Saraswati were also intended to make the manufacturer from a foreign land, appear familiar to Indians.
- Manufacturers also printed calendars to popularise their products. These calendars even used by an illiterate also. They were hung in the tea shops and in the homes of the poor and even in offices and middle class apartments.
- When Indian manufacturers advertised, the nationalist message was clear and loud. Such as, ‘if you care for the nation then buy only the Indian products’. Advertisement became a vehicle of the nationalist message of Swadeshi.