Describe the techniques which were adopted by the Manchester industrialists to sell their goods in India.
Describe the techniques which were adopted by the Manchester industrialists to sell their goods in India
Techniques adopted by the Manchester industrialists to sell their goods in India :
- Manchester industrialists started selling clothes in India. They put labels on the cloth bundles to make the place of manufacture and the name of the company familiar to buyers. The labels was also a mark of quality.
- When buyers saw ‘Made in Manchester’ written in bold on the label, they felt confident to buy cloths.
- But labels did not carry words and texts. They carried images and were beautifully illustrated with images of Indian Gods and Goddesses. The printed images of Krishna, Saraswati were also intended to make the manufacturer from a foreign land appear familiar to Indians.
- Manufacturers also printed calendars to popularise their products. These calendars were used even by the illiterate. They were hung in the tea shops and in the homes of the poor even in offices and middle class apartments.
- Figures of important personage of emperors, nawabs adorned the advertisements and calendars. The message often seemed to say that if you respect a royal figure then respect this product as it was being used by the kings.