'Business is an organised institution that operates to provide goods and services under the incentive of private gain'. Discuss

Yes, it is right to call business as an institution that provides goods and services for earning profit because of certain characteristics of business. Following are the main characteristics of business:

  1. Sale or exchange of goods and services for the satisfaction of human needs: Business involves sale or exchange of goods arid services. The production of goods or services for self-consumption is not business.
  2. Deals in goods or services on a regular basis : Another important feature of business is it must sell or exchange goods or services on a regular basis.
  3. Profit motive : The main purpose of business is to earn profit. If the profit motive is missing in a transaction, then it cannot be considered as business transaction.
  4. Risk : Another important feature of business is the presence of risk factor in the transaction.