It adopts the direct channel of distribution. Direct channels of distribution means the manufacturer directly sells goods to consumers. There is no middlemen or intermediary between the two.Direct channels are of following types:
(i) Manufacturer sets up his own retail shops to sell his product, e.g. Bata Shoe Company.
(ii) Selling through mail or mail order business.
(iii) Door to door selling, e.g. Aquaguard water purifier.
(iv) Telemarketing, i.e. through television.
(v) Internet marketing.
(vi) Vending machines, e.g. Amul, Parag and Mother Dairy milkbooths.