What is advertising?

CBSE Class 12 CBSE Class 12 Business Studies
,
1

What is advertising? Explain briefly its advantages to manufacturers and customers.
or
’Advertising is a necessary evil’. Explain,
or
What are the advantages of advertising?
or
’Money spent on advertising is not wasteful, but an investment. Do you agree with this vim? Give reasons in support of your answer, or
Explain the role of ‘advertising" in marketing management.

2

Advertising means any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.
,Advantages of advertising:

  1. Mass Reach
    Advertising can reach a large number of people over a vast geographical area. e.g. an advertisement on TV or radio can reach lakhs of people in a day.
  2. Enhancing Customer Satisfaction and Confidence
    Advertising helps in ifftroducing new products in the market. It also helps in promoting sales of existing products by arousing interest and awareness among the prospective buyers, thereby increasing its sales and profits of the organisation.
    Advertising helps to build the image of the firm and its products in the minds of the buyers. It gives clear direction and builds confidence among the prospective buyers about the quality of the products.
  3. Expressiveness
    With recent developments in art, computer designing, graphics, etc, advertising can create special effects and make the messages look very attractive.
  4. Economy
    Because of a wide reach, a huge expenditure on advertising spreads over a large number of people, causing the per unit cost to decline significandy.