The main features of advertising are as follows
(i) Paid form of communication It is a paid form, as the advertiser has to pay for the advertising media used, for the space or time used to communicate the message to the user.
(ii) Impersonality Advertising presents the information regarding a product, service or idea in a non-personal form, as no face-to-face contact is involved between the seller and the customers.
(iii) Identified sponsor Sponsor may be an
individual or a firm, who pays for the advertisement.