The services provided by the retailer to the consumer are as follows :
1. Convenience in buying : Retailers provide goods to the consumers according to their requirements. Normally, they are situated near the residential areas and remain open for long hours.
2. Wide selection : Generally, the retailers keep large varieties of products of different manufacturers. So, they offer wide selection to the consumers.
3. New product information : The retailers through their personal skills, efforts and effective display of products, provide information about the arrival, special features, etc. of new products to the customers. This helps the consigners in deciding the purchase of those goods.