How did publishers persuade common people to welcome the printed books?

cbse
cbse-class-10
print-culture
cbse-class-10-social

#1

How did publishers persuade common people to welcome the printed books?
Answer:

  • The publishers had to keep in mind the wider reach of the printed work; even those who did not read could certainly enjoy listening to books being read out.
  • So printers began publishing popular ballads and folk tales. Such books would be profusely illustrated with pictures to create interest.
  • These were then sung and recited at gatherings in villages and in taverns in towns.