Through the printed messages one cogld persuade people to think differently and move them to action.
Not everyone welcomed printed books. While Martin Luther said, 'print is the ultimate gift of god' and Mercier called print as engine of progress, there were others who feared that if there was no control over what was printed, the rebellious and irreligious thoughts might spread. As a result, the authority of valuable literature would be destroyed.
While several scholars debated that the print brought about a new intellectual atmosphere and helped spread the new ideas that led to the reformation. Their interpretation of Bible enraged the catholic church who imposed restriction on printed matters.