Directing refers to the process of instructing, guiding, leading and motivating people in an organisation to achieve predetermined goals.
Characteristics of directing are :
(i) Directing initiates action Directing is an executive function of management. While the other functions prepare a setting for action, directing initiates action in the organisation.
Therefore, a manager has to perform this function according to planning, organising, staffing and controlling.
(ii) Directing takes place at all levels Every manager from top to bottom performs the function of directing or in other words, we can say, directing takes place wherever superior-subordinate relationship exists.
(iii) Directing is a continuous process It is an ongoing process. It does not mean issuing an order or instruction but a manager must continuously guide, inspire and supervise his subordinates, so
that organisational goals are achieved on time.
This function continues throughout the lifetime of an organisation. If direction in the organisation stops, it ceases to work and grow.