Following are the advantages of branding:
(i) Enables marking product differentiation Branding helps a firm to distinguish its product from the other competing products available in the market.
(ii) Helps in advertising and display programmes Without a brand, the advertiser cannot promote and create awareness for and sale his product.
(iii) Differential pricing By building brand acceptance and brand loyalty, a firm can charge a different price for its product than that of its competitors.
(iv) Ease in introduction of new product If a new product is introduced under an established brand name, it is likely to be accepted easily and get a quick start.