Diwali, Holi, Eid, Christmas are the auspicious occasions of a country. Producers are offering varieties in sweets, cards, gifts, clothes and many more, as all these things are useful and mandatory for their respective religions.
(i) What values of customers are depicted in the quoted lines?
(ii) Why is it necessary to study such values for a business unit?
(i) Values of customers depicted in this case are:
(a) Respect for Indian culture.
(b) Following traditions.
(ii) Business includes the social forces like customs and traditions, social trends, society’s expectations etc as business is running in the society and for the society. In order to survive in the long run it is the responsibility of a business towards the society to study all such values.