By the end of 19th century, a new visual culture was taking shape with the setting up of an increasing member of printing press and visual images could be easily reproduced in multiple copies.
Painters like Ravi Verma produced images for mass circulation.
Cheap prints and calenders were easily available in the markets which could be bought by poor people to decorate walls of their homes.
Innovations in print technology, colour prints were introduced which made printing material beautiful. By 1870's cartoons, caricatures etc. were being published in newspapers and journals.