(a) Election campaign is very important for election because
(i) It is a time period when free and open discussion takes place between different political parties.
(ii) It is the rime when candidates contact their voters and political leaders address election meetings.
(iii) It is the time period when newspapers and television news are full of election related stories and debates.
(iv) This is also the period when people come to know about policies and programmes of various political parties.
(b) Some values that the contestants should keep in mind are honesty, non-violence, patriotism,team work etc.