Advantages:
- Convenient shopping : A departmental store
offers a large variety of products under one roof. A customer need not go from one place to another for search of products. Customers can thus save time and effort involved in making purchases of different products - Wide choice of products : Departmental stores
provide a wide variety of products which enables the customers to choose from a lot of alternatives. Thus, these are capable to cater the needs of all types of customers. - Economies of scale : A departmental store enjoys
economies of scale as it operates on a larger scale. A large volume of goods are bought by these stores and as a result they enjoy benefit in the form of discounts given by manufacturer. - Services : A wide variety of services are provided by departmental stores, which includes telephone booth, home delivery, post office, and other entertainment facilities.
- Location : It is generally located in the heart of the city where people from all parts of the city can reach conveniently.
- Advertising : The advertisements are done on mass basis due to availability of huge funds. Each department advertises for other departments.