Customer satisfaction is an important focus for marketers because:
a. marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
b. a 50 percent increase in customer retention can increase a company’s profits by 5 percent.
c. attracting new customers is easier than keeping old ones.
d. the financial value of a satisfied, loyal customer over time can be significant.
e. consumers are unable to assess it by themselves.