A winning strategy is one that

A winning strategy is one that

A. Results in a company being the dominant industry leader.
B. Fits the company’s internal and external situation, builds sustainable competitive advantage and improves company performance.
C. Is highly profitable and boosts the company’s market share.
D. Builds strategic fit, is socially responsible, and maximizes shareholder wealth.

A well-conceived strategy builds a company’s

A. Distinctive competencies and sustainability
B. Competitive edge
C. Competitive strength and market standing
D. All of these choices are correct