XYZ international is an original, natural and ethical beauty brand. The company uses plant based materials for its products instead of animal’s skin and waste. -
They are promoting their herbal products in the market. Which values does it add to the society, and which type of marketing concept is highlighted here?
The societal marketing concept is highlighted by this case, as it adds to the welfare of the society.
The company is producing herbal products and paying attention to the social, ethical and ecological aspects of marketing.
Value added to the society are:
(i) Wildlife conservation.
(ii) Protection of environment.
(iii) Consumer protection and welfare.