Economic reforms offered the opportunities to multinational companies to expand their functions all around in the country. Many multinational companies are entering in the rural marketing. They are doing well for the sake of farmers as stated below
(i) They are making contracts with farmers.
(ii) They are motivating farmers to grow desirable food, fruits and vegetables of the desired quality.
(iii) They are providing them seeds and other inputs.
(iv) They are offering them pre-decided prices.