The package of a product performs various functions for the product. These functions are:
(i) Product identification The package of a product helps the customer to easily identify the
product in the market. '
(ii) Product protection The package of a product protects it from spoilage, breakage, pilferage,
leakage, damage, etc.
(iii) Facilitate use The package of a product helps the consumer to open, handle and use the product more conveniently.
(iv) Product promotion An attractive package attracts the attention of people and at the same time, provides detailed information about the product.