What is the need for consumer awareness?
Consumer is exploited in many ways. Consumers are scattered, unorganised and many of them are illiterate. The traders, moneylenders, service-providers exploit the consumers in many ways. Sellers try to shift the responsibility of product/service on the buyer. They plea that the buyer should be aware when he buys the goods. It is the responsibility of the buyer to check the goods while purchasing them. The need for consumer protection and satisfaction has been widely accepted all over the world. All this has resulted in need for creating consumer awareness in India also.