What is marketing? What functions does it perform in the process of exchange of goods and services. Explain.
Explain briefly the various facilitating functions of marketing.
The process of marketing involves marketing research, product designing and development, branding and pricing of product. Explain.
Explain briefly the various marketing functions performed by a modern business enterprise.
Explain the following functions of marketing.
(i) Product designing and development. (ii) Standardisation and grading.
(iii) Customer support services. (iv) Pricing of products.
Explain the following function of marketing.
(i) Gathering and analysing market information. (ii) Marketing planning.
(iii) Customer support services. (iv) Physical distribution.