A good package should have following features;
(i) It should be convenient to handle and use. It should be easy to open and close and should fit well
into the cupboard, drawer, refrigerator, etc.
(ii) The package should provide aesthetic satisfaction in terms of design, neatness and beauty. It should be pleasing and eye-catching. It should attract immediate attention.
(iii) It should be safe and should be capable of protecting the product.
(iv) It should build customer’s confidence by telling the true story of the product.
(v) The package should establish its own identity appropriate to the product in terms of user’s expectations. In other words, it should provide a distinct personality and status to the product.