The three advantages of branding to the customers are as follows:
(i) Product identification Branding helps customers in identifying the product, e.g. a customer, who is satisfied with ‘Lux’ soap need not buy any other product.
Thus, branding facilitates repeated purchases and reduces the time and effort involved therein.
(ii) Ensures quality Branding ensures a specific level of quality to customers. This builds up confidence of customers and increases their level of satisfaction. Branded products are well packed to prevent adulteration.
(iii) Status symbol Some brands become status symbols due to their quality. The consumers of these brands feel proud and enjoy status in using them.