'Pepsi offers Rs 5 to the customer on return of empty bottle'

‘Pepsi offers Rs 5 to the customer on return of empty bottle’. Identify and discuss in brief the technique used by Pepsi.

‘Refund’ technique is used by the Pepsi. It is a part of price by repaid seller to the customer on some proof of purchase, say on return of empty foils or wrappers. This is commonly used by food product companies, to boost their sales.