A business is a part of society so it is the duty of every entrepreneur that he should conduct fair practices which are considered right by the society.
In order to insure customers, I would use an elaborative labels for the products, the same is mentioned below
(i) The cosmetic products are 100% natural
(ii) No animal testing is conducted.
(iii) No usage of hazardous chemicals.
(iv) Cosmetic products do not contain animal wastes.
(v) Excessive use may damage your natural cells.