Mention/state the five philosophies

CBSE Class 12 CBSE Class 12 Business Studies
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1

Mention/state the five philosophies, by which the marketing efforts be guided. Also differentiate between them on the following basis.
(i) Starting point. (ii) Means.
(iii) Main focus. (iv) Ends.

2

Marketing philosophies are:
(i) Production concept. (ii) Product concept.
(iii) Selling concept. (iv) Marketing concept. (v) Societal marketing concept.
Difference between different marketing philosophies:

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