Mention some obstacles that hinder the mechanism of agricultural marketing



Obstacles that hinder the mechanism of agricultural marketing are as follows :
(i) More middlemen : There is a large number of middlemen between the farmers and the final consumers. Therefore, the middlemen get the maximum benefit but the farmers get the minimum.

(ii) Lack of storage facilities : There is a lack of good storage facilities to the farmers to keep their produce safe. The storage facilities avail¬able in villages are very poor. About 10% to 20% of the produce is destroyed by rats.
(iii) Bad condition of rural transport: The transport conditions in rural areas are very bad. Most
of the rural roads are not metalled. These are
useless in rainy seasons. Even the rich farmers are not interested to carry their surplus produce to the mandis.
(iv) Lack of knowledge of the market: The farmers don’t have the knowledge of demand and supply of their produce in the market. They depend upon the information supplied by the intermediaries. This information is always in favour of mandis or market. As a result, the farmers cannot get reasonable price for their produce.