(a) Maga Ltd is discussing about the achievement of 'organisation objective' in part (i) and 'social objective' in part (ii) of the question. Organisational objectives It refers to the goals for the benefit of all stakeholders such as employees, government, shareholders and investors.
Organisation objectives are:
(i) Survival When the organisation earns enough revenue to cover its cost.
(ii) Profit When the organisation earns enough revenue to cover costs and risks of the business.
(iii) Growth It implies growth in terms of sales, profit, number of workers, products produced and sold, etc.
Social objectives Since, business organisations are social units, their objectives should be in line with general needs of the society.
Some of the social objectives of an organisation are :
(i) Supply of quality products.
(ii) Using environmental friendly methods of production..
(iii) It should provide employment opportunities to the disadvantaged sections of society.
(b) Two values which the company wants to communicate to the society are:
(i) Promoting employment opportunities By providing employment to the people of backward area.
(ii) Environment friendly By producing solar heaters and reduce production of electric heaters