Following difficulties will be faced by a manufacturer
(i) A wholesaler facilitate the marketing of goods. In the absence of wholesalers, manufacturers will have to take the role of marketing the goods.
(ii) A wholesalers provides financial assistance to manufacturer by purchasing goods on cash or
giving advance to manufacturers. In the absence of wholesalers* manufacturers will have to block the capital in stocks. .
(iii) A wholesalers provides market information to manufacturers. In the absence of wholesalers, manufacturers will not have reliable information about the product and the market.