The consumer products are classified as follows:
(i) Shopping products They are the products that require considerable time and effort, e.g. jewellery, television, etc.
(ii) Convenience products These products require minimum time and effort and are purchased frequently by the customers, e.g. bread, butter, salt, etc.
(iii) Speciality products These products have certain special features, due to which the buyers are willing to spend a lot of time and effort, e.g. designer clothes, antique jewellery, etc.