Identify and explain the promotional tool of marketing mix, which involves oral presentation of message with one or more prospective customers for the purpose of making sales. Also, explain any three benefits of this tool in the economic progress of the society.
Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It involves a face-to-face communication between a seller and a buyer. The persons who do the job of personal selling are called salesmen or sales representatives.
Benefits of personal selling in the economic progress of the society
(i) Personal selling converts latent demand into effective demand, which results in increase in sales thus bringing about economic growth.
(ii) Standardisation Personal selling increases
product standardisation and uniformity in consumption pattern. ,
(iii) Provides employment opportunities It offers employment opportunities to the unemployed youth.