The tool of marketing mix is personal selling.
Personal selling refers to the oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales.
Importance of personal selling :
The salesman can adjust/change his message according to the needs of the customers.
2. Direct feedback
Since, there is a direct face-to-face contact between the buyer and seller, it provides immediate feedback to the salesman.
There is minimum wastage of efforts as the company decides the target customer before making any contact with them.