After the advent of globalisation many changes has occured in the Indian markets. The various transformation in Indian market in recent years are
(i) There is availability of wide range of choice of goods and services.
(ii) Products are of better quality.
(iii) Good quality products available at low costs.
(iv) We can easily avail the latest products with advance technology, e.g. Digital cameras, mobile phones, etc. There products are affordable as well as accessible.