The mass media plays an important role in consumer awareness regarding their rights as consumers.
For example, ‘Jago Grahakjago’ campaign.
Both the print and electronic media highlight the issues of consumer exploitation and bring them in the notice of people and the government. They help the consumers by giving independent views and guiding them on the issue. Many consumer activists and organisations write articles in the print media and participate in the interview and debate . in the electronic media and highlight malpractices in the market.