How did Ford Motors, an MNC, set its foot in India?

cbse
economics
globalisation-indian
cbse-class-10
cbse-class-10-social

#1

How did Ford Motors, an MNC, set its foot in India?

Answer:

  • Ford Motors, an American company, is one of the world’s largest automobile manufacturers with production spread over twenty-six countries of the world.
  • It came to India in 1995 and spent ? 1,700 crore to set up a large plant near Chennai.
  • This was done in collaboration with Mahindra and Mahindra, a major Indian manufacturer of jeeps and trucks.
  • By the year 2004, Ford Motors was selling 27,000 cars in the Indian markets, while 24,000 cars were exported from India to South Africa, Mexico and Brazil.
  • The company wanted to develop Ford India as a component supplying base for its other plants across the globe.