The following are the reasons that popularised the novels in 18th century
(i) Novel was one of the first mass produced item to be sold.
(ii) The world created by novels Was absorbing and believable. Readers felt and transported into another world and began believing it as real.
(iii) Besides criticising the ills of society novels also suggested the remedies.
(iv) Novels brought many cultures together. It produced the sense of a shared world between diverse people in a nation.
(v) Novel dealt, with the every day life of common people and became a powerful medium to criticise the prevailing administrative machinery.